The One Slide Andrew Mason Wants Groupon Investors To Focus On

It's been a rough quiet period for Groupon CEO Andrew Mason, but as his IPO nears in the next couple weeks the company is making a final push to sell their shares to the public with an IPO roadshow (which you can watch online). Mason & Co. do a good job of putting forward the best possible story to potential investors: Groupon is addressing trillion-dollar markets, it is the largest local commerce platform with scale effects, it is building on its daily deal dominance to move into adjacent products and markets (events, goods, travel), and it is building a local commerce Triforce centered around daily deals, instant mobile offers, and loyalty rewards. But out of all the roadshow slides, Mason wants investors to focus on the one above because it answers his critics that Groupon is spending its way into oblivion. It shows the return on Groupon's marketing investments.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/cNmhDVKZd7s/

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