What Makes for Successful E-Commerce Website Design?

As the potential client base of e-commerce grows, companies, both existing and new, are embracing e-commerce as the most effective way to sell their products.? We cannot deny that e-commerce is the way of the future and as the internet world becomes more dynamic and simplistic, designers have a duty to make selling online the simplest thing buyers can do.?
These trends are making e-commerce website designs one of the most crucial aspect of an online business or a brick and mortar business selling products on the internet.? If you are considering getting an e-commerce website, here are the most crucial considerations that makes it successful to increase sales and make customers come back to buy on your website.

1. Ease of Use

Whether you are selling advanced professional aircraft repair tools and gadgets or simple nail care products, it is crucial that your e-commerce website is simple to use.? This means that the template you use should blend with other websites? designs and still make it simple for the user to navigate around, find what they are looking for and not have to strain at all.?

An easy to use e-commerce website increases the chance of a user buying what they are looking for, buying other related products and even come back in the future to buy other or the same products.? Simply put, an easy to use e-commerce site generates more profit in the long run compared to a complicated and ?advanced? one.

2. Innovative rake

Designing a website these days is simple.? Anyone can search for e-commerce website templates and after a few clicks have a site up and running.? Problem is, customers who are serious about buying a product online can easily see through a quickly assembled sales page.?

No business person would want their sales site look like those that most scammers use to sell fake products.? It is wise to design your website in line with what you sell, use colors that represent your company or products and make your website distinguishable from the thousands already online.

3. Incorporate Statistics

When most businesses get started selling products online, they most often do not realize how essential statistics are not only in advertising the site and the products but also managing sales and boosting customer confidence.? These statistics must be incorporated on the e-commerce website and they include tools to check keyword searches, related search keywords, search trends, monthly traffic, traffic sources and competition from other e-commerce websites.? These tools can easily be found online and are easy to incorporate on the website design.

4. Organization

Just like any other website, an e-commerce website must be organized not only to make it easy to use for the visitors but also easy to update, re-design or make changes to.? When we talk about organization, we also mean that the products you sell should not be placed haphazardly, everything must be categorized and support information should be placed somewhere users can find without difficulty.? When designing an e-commerce website design should also abide by the rules of website design and have clearly visible menus, navigation links and other information.

5. Short Simple Checkout

No designer ever wants to frustrate a customer who has decided to buy a product.? Most first time buyers may be unsure if they want to make the purchase at all, and are likely to back out at the first glitch or hurdle.? The checkout process, though must be secure, needs to be short and as simple as it can get.? Eliminate any unnecessary confirmations, do away with all steps that are not important and make the checkout page clean and simple.

Designing an e-commerce website is the first step to successful online selling.? However, how the website is designed is one of the major determinants of how successful your business will be.? These five ideas are some of the most crucial every designer and entrepreneur should know.

Author Bio:
James McDonnel is a SEO consultant and really knows how important is the design and development of a website for a business's success online.

Source: http://www.e-junkie.info/2013/01/what-makes-for-successful-e-commerce.html

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